Fossil Enters India’s wearable Market With Q Series and misfit Ray

American luxury watchmaker Fossil has entered the wearable market in India, transferral within the anomaly Shine 2 and Ray, and its Q lineup of smartwatches among other products. Both the anomaly merchandise ar capable of mechanically chase steps, distance, calories, and sleep. they will conjointly give alerts for calls and messages, and are available with a sensible button equipped for home automation. to feature thereto, the wearables ar swim proof — not like most Fitbit devices — tho’ they lack a show entirely. That will mean the battery will last for up to six months, though.

The major caveat for a few may well be that the Shine 2 originally launched back in October 2015 and therefore the Ray was proclaimed in January 2016. pricing wise, you’re looking at INR 7,495 for the most affordable version of the 2. Shine 2 is accessible in carbon and Rose Gold color variants, and therefore the Ray comes in carbon, Rose Gold, Navy, Forest, chrome steel, and chrome steel Gold with either a sport or leather band. As for Fossil’s own Q line-up, their ar 2 options: the Q Wander and therefore the Q Marshal. each ar IP67 water resistant, supply interchangeable straps (leather or metal) and ar power-driven by android Wear, and thus supply a similar practicality. you’ll be able to answer messages using the screen, and even hear music or receive navigation alerts victimization the integral mike and speaker.

Fossil guarantees battery lifetime of twenty-four hours, based on usage, and you’ll be able to get 80 percent charge in but 2 hours. the two smartwatches are priced between INR 21,995 to INR 22,595. They went up for pre-order in India last week.

The other merchandise Fossil proclaimed at the event embrace smartwatches with the brand of archangel Kors, Skagen, Emporio Armani, and Chaps — all of that are accredited by Fossil.

Michael Kors Access, because it is thought, comes in 2 variants known as Bradshaw Access and Dylan Access. They run android Wear, give activity chase, voice activation, water resistance, wireless charging and variety of strap choices — from siloxane to rose gold tone. betting on what you choose, they’ll run from INR 25,995 to INR 29,495.

The Skagen lineup contains the Hagen Connected hybrid smartwatch and a Skagen Connected activity tracker. Since Hagen Connected doesn’t run on android Wear, it will give the battery of 4–6 months, whereas still providing “filtered email and text notifications”. valuation is between INR 14,295 and INR 15,495.

The Emporio Armani Connected wearables conjointly fall within the hybrid smartwatch class and can be offered in Rose Gold, Black, Gunmetal, and chrome steel metal end, and ar complimented by either a three-link bracelet or a leather strap. they will value from INR 17,495 to INR 27,995.

Rounding up the ton is that the Chaps hybrid smartwatch, from INR 9,995 to INR 10,495. Fossil says that you simply will expect “all the practicality of a world category tracker with notifications, hidden within the great thing about a standard watch”.

Fossil is financed heavily within the country as a result of it believes India is that the quickest growing market in Asia Pacific, which smartwatches can represent 40 % of the wearable market by a finish of this year, Jack Quinlan, APAC senior VP of Fossil cluster, same during a statement.

Sonny Vu, president and CTO of Fossil Group’s Connected Devices division, more that he believes Indians ar “quick to adopt the latest” within the world of technology. That, together with AN Indian population that’s comparatively young — 56 % of 1.2 billion individuals are aged 30 or below — has convinced Fossil that its push within the wearable market can return well.